Meet Tony ZambitoTony is the founder of the buyer persona concept. In 2001, Tony established the first buyer persona development methodology designed specifically for B2B Marketing and Sales. He has helped organizations improve marketing and sales performance by deeply understanding their customers and buyers. Tony is a passionate evangelist, author, blogger, and speaker on the power of deep buyer insights to drive winning market strategies.
Buyer Insights Research + Buyer Personas 2021Gaining insight and foresight on your customers and buyers as the Year 2021 approaches is vital; understanding buying behavior post-pandemic, how purchase decisions are made in the digital age, and why buyers are motivated to buy can make you the market leader. Prepare for 2021 with buyer insights research and buyer personas.
- Kevin Hooper, Hewlett-Packard Company
- Aurelio Prifitera, Ph.D. President & CEO Pearson Clinical Assessment
- Riadh Dridi, Senior Director of Marketing & Alliances Hewlett-Packard Company
- Jeff Wells, Senior Director, B2B eCommerce Sales and Service Symantec
- Jeff Galt, (Former President and CEO Harcourt / Reed Elsevier) President and CEO Brass Funds
Buyer Persona Blog
Five Intangible Buyer Behavior Trends To Monitor In 2021
Despite turning the calendar from 2020 to 2021, we find ourselves starting the new year in more turmoil. A catastrophic COVID-19 pandemic that continues to increase in scope. The hope of the vaccines tempered as the rollout encounters delays. And the disturbing insurrection at our capitol causing national anxiety. To ignore these in a business context is to be blind to the effect on our society. Such tumultuous events will have a direct impact on buying behaviors in 2021. Organizations today will need to monitor buying behaviors as they ebb and shift in 2021. Here are 5 intangible buying behaviors,…