Meet Tony Zambito
Tony Zambito is the founder and leading authority in buyer insights and buyer personas. He has helped organizations improve marketing and sales performance by deeply understanding their customers and buyers. Tony is a passionate evangelist, author, blogger, and speaker on the power of deep buyer insights to drive winning market strategies.More
Buyer Insights Research + Buyer Personas 2020
Gaining insight and foresight on your customers and buyers as the Year 2020 approaches is vital; understanding buying behavior, how purchase decisions are made in the digital age, and why buyers are motivated to buy can make you the market leader. Prepare for 2020 with buyer insights research and buyer personas.More
"We were provided with the insights we needed to win in our space. The buyer insights enabled our marketing and selling teams to anticipate buyers'
eeds and decision process at their level, using their language and terminology."
- Kevin Hooper, Hewlett-Packard Company
- Kevin Hooper, Hewlett-Packard Company
"The insights we received helped us to identify an even more promising alternative buyer persona as well as new market potential we had not seen before ."
- Aurelio Prifitera, Ph.D. President & CEO Pearson Clinical Assessment
- Aurelio Prifitera, Ph.D. President & CEO Pearson Clinical Assessment
"In today's highly competitive environment, strong customer insight is what gives marketing professionals an edge. The buyer insights developed helped tremendously in this endeavor."
- Riadh Dridi, Senior Director of Marketing & Alliances Hewlett-Packard Company
- Riadh Dridi, Senior Director of Marketing & Alliances Hewlett-Packard Company
"The compelling buyer persona insights and the mapping of the buyer's decision processes for several verticals gave us a clear picture how to converse with our customers. They gave us what we needed to boost sales and renewals considerably."
- Jeff Wells, Senior Director, B2B eCommerce Sales and Service Symantec
- Jeff Wells, Senior Director, B2B eCommerce Sales and Service Symantec
"The insights and the mapping of the journey our customer's took in making decisions as well as their experiences helped to shape our strategies in marketing and sales. It allowed us to win in a highly competitive market space."
- Jeff Galt, (Former President and CEO Harcourt / Reed Elsevier) President and CEO Brass Funds
- Jeff Galt, (Former President and CEO Harcourt / Reed Elsevier) President and CEO Brass Funds
Buyer Persona Blog
Digital Commerce Is Disrupting B2B With No End In Sight
Digital commerce is growing at lightning speed. Putting pressure on B2B Executives to transform their businesses. Commerce models that have been relied on for the past twenty to thirty years will give way to a new robust era of digital commerce. If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble. Before the turn of the new millennium in 2000, it was downright unthinkable in B2B that the model of sales representative and buyer interaction would ever change. The most controversial item on executive meeting…