Meet Tony ZambitoTony is the founder of the buyer persona concept. In 2001, Tony established the first buyer persona development methodology designed specifically for B2B Marketing and Sales. He has helped organizations improve marketing and sales performance by deeply understanding their customers and buyers. Tony is a passionate evangelist, author, blogger, and speaker on the power of deep buyer insights to drive winning market strategies.
Buyer Insights Research + Buyer Personas 2021Gaining insight and foresight on your customers and buyers as the Year 2021 approaches is vital; understanding buying behavior post-pandemic, how purchase decisions are made in the digital age, and why buyers are motivated to buy can make you the market leader. Prepare for 2021 with buyer insights research and buyer personas.
- Kevin Hooper, Hewlett-Packard Company
- Aurelio Prifitera, Ph.D. President & CEO Pearson Clinical Assessment
- Riadh Dridi, Senior Director of Marketing & Alliances Hewlett-Packard Company
- Jeff Wells, Senior Director, B2B eCommerce Sales and Service Symantec
- Jeff Galt, (Former President and CEO Harcourt / Reed Elsevier) President and CEO Brass Funds
Buyer Persona Blog
Future-Enabling Buyers Will Be Key In 2021 And Beyond
The new year is almost one-month-old. In less than three weeks, the country has experienced a time like no other. Where the degree of uncertainty about our future has intensified. The chaos surrounding the vaccination rollouts and the political climate has altered the degree of hoped-for certainty. Such a turn of events has an impact. Particularly on B2B buyers today. Here are three buyer insights on impacts buyers are experiencing B2B organizations should consider today: 1 – Choices and Decisions When uncertainty is introduced or intensified, as it is now, this stymies the ability of buyers to make choices and…