Meet Tony Zambito
Tony Zambito is the founder and leading authority in buyer personas. He has helped organizations improve marketing and sales performance by deeply understanding their customers and buyers. Tony is a passionate evangelist, author, blogger, and speaker on the power of deep buyer insight and foresight to drive winning market strategies.More
Engage Your Buyers
Gaining insight and foresight on your customers and buyers in the new digital age is vital; understanding buying behavior, how purchase decisions are made, and why buyers are motivated to buy can make you the market leader. Improve revenue performance with powerful buyer research, insight, personas, and tools.More
"We were provided with the insights we needed to win in our space. The buyer insights enabled our marketing and selling teams to anticipate buyers'
needs and decision process at their level, using their language and terminology."
- Kevin Hooper, SVP, NEC Corporation
- Kevin Hooper, SVP, NEC Corporation
"The insights we received helped us to identify an even more promising alternative buyer persona as well as new market potential we had not seen before ."
- Aurelio Prifitera, Ph.D. President & CEO Pearson Clinical Assessment
- Aurelio Prifitera, Ph.D. President & CEO Pearson Clinical Assessment
"In today's highly competitive environment, strong customer insight is what gives marketing professionals an edge. The buyer insights developed helped tremendously in this endeavor."
- Riadh Dridi, Senior Director of Partner Marketing & Business Development VMware
- Riadh Dridi, Senior Director of Partner Marketing & Business Development VMware
"The compelling buyer persona insights and the mapping of the buyer's decision processes for several verticals gave us a clear picture how to converse with our customers. They gave us what we needed to boost sales and renewals considerably."
- Jeff Wells, Senior Director, B2B eCommerce Sales and Service Symantec
- Jeff Wells, Senior Director, B2B eCommerce Sales and Service Symantec
"The insights and the mapping of the journey our customer's took in making decisions as well as their experiences helped to shape our strategies in marketing and sales. It allowed us to win in a highly competitive market space."
- Jeff Galt, (Former President and CEO Harcourt / Reed Elsevier) President and CEO Brass Funds
- Jeff Galt, (Former President and CEO Harcourt / Reed Elsevier) President and CEO Brass Funds
Buyer Persona Blog
D.I.V.E. Deeper: Getting The Most Out Of Your Buyer Personas
To get the most out of anything worthwhile takes persistence, perseverance, hard work, intuitiveness, and grit. It is advice we offer to our friends, family, and children. Often in helpful conversations with marketing and sales leaders, I usually am posed the question of how to get the most out of buyer personas. A common theme is many have invested in buyer personas but are not reaping perceived benefits. It is a perplexing dilemma for executives who have sponsored such efforts. Much of the disappointment comes from not attaining new revelations about buyers or as one executive put it to me…