Meet Tony ZambitoTony Zambito is the founder and leading authority in buyer personas. He has helped organizations improve marketing and sales performance by deeply understanding their customers and buyers. Tony is a passionate evangelist, author, blogger, and speaker on the power of deep buyer insight and foresight to drive winning market strategies.
Engage Your BuyersGaining insight and foresight on your customers and buyers in the new digital age is vital; understanding buying behavior, how purchase decisions are made, and why buyers are motivated to buy can make you the market leader. Improve revenue performance with powerful buyer research, insight, personas, and tools.
- Kevin Hooper, SVP, NEC Corporation
- Aurelio Prifitera, Ph.D. President & CEO Pearson Clinical Assessment
- Riadh Dridi, Senior Director of Partner Marketing & Business Development VMware
- Jeff Wells, Senior Director, B2B eCommerce Sales and Service Symantec
- Jeff Galt, (Former President and CEO Harcourt / Reed Elsevier) President and CEO Brass Funds
Buyer Persona Blog
What is a Buyer Insight?
“What exactly is a buyer insight?” I was asked this recently. It made me think. It is a term you hear and easy to quickly assume you know. Turns out, there seems to be confusion given the rise in the use of the term “insight”. Defined A good place to start is with a brief answer to the question itself. Here is my guiding answer: A buyer insight is a profound, not-so-obvious, revelation as well as understanding of buyers, which leads to new innovations, value creation, marketing & sales capabilities, and business growth. The basis of this definition is a…