Buyer Persona

Driving Growth Through Insights^™

Prepare for 2021 With Buyer Insights Research and Buyer PersonasSchedule a FREE 30 minute consultation today.

Meet Tony Zambito

Tony is the founder of the buyer persona concept. In 2001, Tony established the first buyer persona development methodology designed specifically for B2B Marketing and Sales. He has helped organizations improve marketing and sales performance by deeply understanding their customers and buyers. Tony is a passionate evangelist, author, blogger, and speaker on the power of deep buyer insights to drive winning market strategies.
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Buyer Insights Research + Buyer Personas 2021

Gaining insight and foresight on your customers and buyers as the Year 2021 approaches is vital; understanding buying behavior post-pandemic, how purchase decisions are made in the digital age, and why buyers are motivated to buy can make you the market leader. Prepare for 2021 with buyer insights research and buyer personas.
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"We were provided with the insights we needed to win in our space. The buyer insights enabled our marketing and selling teams to anticipate buyers' eeds and decision process at their level, using their language and terminology."
- Kevin Hooper, Hewlett-Packard Company

"The insights we received helped us to identify an even more promising alternative buyer persona as well as new market potential we had not seen before ."
- Aurelio Prifitera, Ph.D. President & CEO Pearson Clinical Assessment

"In today's highly competitive environment, strong customer insight is what gives marketing professionals an edge. The buyer insights developed helped tremendously in this endeavor."
- Riadh Dridi, Senior Director of Marketing & Alliances Hewlett-Packard Company

"The compelling buyer persona insights and the mapping of the buyer's decision processes for several verticals gave us a clear picture how to converse with our customers. They gave us what we needed to boost sales and renewals considerably."
- Jeff Wells, Senior Director, B2B eCommerce Sales and Service Symantec

"The insights and the mapping of the journey our customer's took in making decisions as well as their experiences helped to shape our strategies in marketing and sales. It allowed us to win in a highly competitive market space."
- Jeff Galt, (Former President and CEO Harcourt / Reed Elsevier) President and CEO Brass Funds

Buyer Persona Blog

Nov 2020

The Intrepid Buyer

When I was a young boy, I was fascinated by the history of the Lewis and Clark Expedition that began in May of 1804. An exploration to chart and explore the Louisiana Purchase Territory at the behest of President Thomas Jefferson. Lewis and Clark spent the fall and winter of 1803-1804 in preparation. Requisitioning supplies and recruiting 41 brave men for the expedition. Gathering supplies such as compasses, camping tools, weapons, maps, and more. Including items to trade with Native Americans such as beads, knives, and mirrors. The expedition lasted until their return in the fall of 1806 to Washington…