Meet Tony ZambitoTony Zambito is the founder and leading authority in buyer personas. He has helped organizations improve marketing and sales performance by deeply understanding their customers and buyers. Tony is a passionate evangelist, author, blogger, and speaker on the power of deep buyer insight and foresight to drive winning market strategies.
Engage Your BuyersGaining insight and foresight on your customers and buyers in the new digital age is vital; understanding buying behavior, how purchase decisions are made, and why buyers are motivated to buy can make you the market leader. Improve revenue performance with powerful buyer research, insight, personas, and tools.
- Kevin Hooper, SVP, NEC Corporation
- Aurelio Prifitera, Ph.D. President & CEO Pearson Clinical Assessment
- Riadh Dridi, Senior Director of Partner Marketing & Business Development VMware
- Jeff Wells, Senior Director, B2B eCommerce Sales and Service Symantec
- Jeff Galt, (Former President and CEO Harcourt / Reed Elsevier) President and CEO Brass Funds
Buyer Insights Research and Buyer Persona Master Class in Amsterdam
Buyer Persona Blog
The CMO Modern Marketing Guide To Buyer Personas And Buyer Insights Research (Part 3)
Part 3: A Closer Look At Modern Marketing Challenges The transformation to a new digital economy has been rapid. A force of acceleration hit B2B organizations beginning the first decade of the 21st century. During the past few years, in particular, we have seen the pace of acceleration quicken. Causing many B2B organizations to either be caught unaware or be slow in matching the pace of transformative changes occurring. A New Way of Thinking Needed For Modern Marketing Challenges The new digital economy is turning traditional marketing on its head. Presenting new challenges to CMO’s. For many CMO’s, adapting to…