Meet Tony ZambitoTony Zambito is the founder and leading authority in buyer personas. He has helped organizations improve marketing and sales performance by deeply understanding their customers and buyers. Tony is a passionate evangelist, author, blogger, and speaker on the power of deep buyer insights to drive winning market strategies.
Engage Your BuyersGaining insight and foresight on your customers and buyers in the new digital age is vital; understanding goal-directed buying behavior, how purchase decisions are made, and why buyers are motivated to buy can make you the market leader. Improve revenue performance with powerful buyer research, insight, personas, and tools.
- Kevin Hooper, Hewlett-Packard Company
- Aurelio Prifitera, Ph.D. President & CEO Pearson Clinical Assessment
- Riadh Dridi, Senior Director of Marketing & Alliances Hewlett-Packard Company
- Jeff Wells, Senior Director, B2B eCommerce Sales and Service Symantec
- Jeff Galt, (Former President and CEO Harcourt / Reed Elsevier) President and CEO Brass Funds
Buyer Persona Blog
Overcoming The Content Personalization Challenge With Buyer Persona Research
It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. Recent surveys of marketing professionals by Rapt Media, Forrester, Seismic, SAP, IBM, and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. The percentages of marketers indicating this as their top challenge are not measly either. For example, in a survey of 500 marketing professionals by Rapt Media, over 80% stated content personalization as their biggest challenge. This coincides with previous studies and surveys…