Meet Tony ZambitoTony Zambito is the founder and leading authority in buyer personas. He has helped organizations improve marketing and sales performance by deeply understanding their customers and buyers. Tony is a passionate evangelist, author, blogger, and speaker on the power of deep buyer insights to drive winning market strategies.
Engage Your BuyersGaining insight and foresight on your customers and buyers in the new digital age is vital; understanding goal-directed buying behavior, how purchase decisions are made, and why buyers are motivated to buy can make you the market leader. Improve revenue performance with powerful buyer research, insight, personas, and tools.
- Kevin Hooper, Hewlett-Packard Company
- Aurelio Prifitera, Ph.D. President & CEO Pearson Clinical Assessment
- Riadh Dridi, Senior Director of Marketing & Alliances Hewlett-Packard Company
- Jeff Wells, Senior Director, B2B eCommerce Sales and Service Symantec
- Jeff Galt, (Former President and CEO Harcourt / Reed Elsevier) President and CEO Brass Funds
Buyer Persona Blog
The Secret To A Successful Career In Marketing
For many marketing professionals today, the world of marketing they entered just a few short years ago, or many years ago, most likely does not fit what they expected. On-the-job learning has become the norm. Different industries and markets can take marketers down different career paths. Depending on their experiences in consumer marketing or business marketing, marketers find themselves living in cultures with their own set of norms and lingo. Jumping to a completely different industry or market then can become a scary thing to do. Role Definition Is Limitless If you never heard of marketing and you find yourself…