Meet Tony Zambito
Tony is the founder of the buyer persona concept. In 2001, Tony established the first buyer persona development methodology designed specifically for B2B Marketing and Sales. He has helped organizations improve marketing and sales performance by deeply understanding their customers and buyers. Tony is a passionate evangelist, author, blogger, and speaker on the power of deep buyer insights to drive winning market strategies.More
Buyer Insights Research + Buyer Personas 2021
Gaining insight and foresight on your customers and buyers as the Year 2021 approaches is vital; understanding buying behavior post-pandemic, how purchase decisions are made in the digital age, and why buyers are motivated to buy can make you the market leader. Prepare for 2021 with buyer insights research and buyer personas.More
"We were provided with the insights we needed to win in our space. The buyer insights enabled our marketing and selling teams to anticipate buyers'
eeds and decision process at their level, using their language and terminology."
- Kevin Hooper, Hewlett-Packard Company
- Kevin Hooper, Hewlett-Packard Company
"The insights we received helped us to identify an even more promising alternative buyer persona as well as new market potential we had not seen before ."
- Aurelio Prifitera, Ph.D. President & CEO Pearson Clinical Assessment
- Aurelio Prifitera, Ph.D. President & CEO Pearson Clinical Assessment
"In today's highly competitive environment, strong customer insight is what gives marketing professionals an edge. The buyer insights developed helped tremendously in this endeavor."
- Riadh Dridi, Senior Director of Marketing & Alliances Hewlett-Packard Company
- Riadh Dridi, Senior Director of Marketing & Alliances Hewlett-Packard Company
"The compelling buyer persona insights and the mapping of the buyer's decision processes for several verticals gave us a clear picture how to converse with our customers. They gave us what we needed to boost sales and renewals considerably."
- Jeff Wells, Senior Director, B2B eCommerce Sales and Service Symantec
- Jeff Wells, Senior Director, B2B eCommerce Sales and Service Symantec
"The insights and the mapping of the journey our customer's took in making decisions as well as their experiences helped to shape our strategies in marketing and sales. It allowed us to win in a highly competitive market space."
- Jeff Galt, (Former President and CEO Harcourt / Reed Elsevier) President and CEO Brass Funds
- Jeff Galt, (Former President and CEO Harcourt / Reed Elsevier) President and CEO Brass Funds
Buyer Persona Blog
Future-Enabling Buyers Will Be Key In 2021 And Beyond
The new year is almost one-month-old. In less than three weeks, the country has experienced a time like no other. Where the degree of uncertainty about our future has intensified. The chaos surrounding the vaccination rollouts and the political climate has altered the degree of hoped-for certainty. Such a turn of events has an impact. Particularly on B2B buyers today. Here are three buyer insights on impacts buyers are experiencing B2B organizations should consider today: 1 – Choices and Decisions When uncertainty is introduced or intensified, as it is now, this stymies the ability of buyers to make choices and…