Meet Tony ZambitoTony Zambito is the founder and leading authority in buyer insights and buyer personas. He has helped organizations improve marketing and sales performance by deeply understanding their customers and buyers. Tony is a passionate evangelist, author, blogger, and speaker on the power of deep buyer insights to drive winning market strategies.
Buyer Insights 2020Gaining insight and foresight on your customers and buyers as the Year 2020 approaches is vital; understanding buying behavior, how purchase decisions are made in the digital age, and why buyers are motivated to buy can make you the market leader. Participate in the Buyer Insights 2020 initiative to be prepared for the Year 2020.
- Kevin Hooper, Hewlett-Packard Company
- Aurelio Prifitera, Ph.D. President & CEO Pearson Clinical Assessment
- Riadh Dridi, Senior Director of Marketing & Alliances Hewlett-Packard Company
- Jeff Wells, Senior Director, B2B eCommerce Sales and Service Symantec
- Jeff Galt, (Former President and CEO Harcourt / Reed Elsevier) President and CEO Brass Funds
Buyer Persona Blog
The Buyer’s Journey Will Transform Into The Buyer’s Quest By 2020
Funnels, stages, paths, journeys, and more labels that suggest some form of a linear line of thinking has dominated marketing and sales for decades. Whereby the notion of awareness, evaluation or consideration, and purchase decision is built-in to these views. In reality, whatever labels have been applied, there are more similarities than differences. As forward-thinking marketing and sales leaders prepare for 2020 and continuous digital disruption, it is time to alter this line of thinking. In vogue the last few years is the idea that the buyer’s journey is the best way to view how buyer’s get to a decision. …