Follow the Road to Content Marketing Effectiveness with Buyer Persona Story Mapping
(This is part three of a three part series on the use of Buyer Persona Stories™, Buyer Persona Scenarios™, and Buyer Persona Story Mapping™ to drive effective content marketing strategy.) Getting to see the big picture about customers and buyers today is not easy. It can be like sitting in an old stadium trying to peak around a su_column to see the field. When you cannot see the whole field, you are missing the action. With buying behavior changing rapidly each quarter, not having the big picture on the actions of buyers can set back an organizations significantly. In part…
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