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Monthly Archives: November 2013

The Missing Art and Science of Dialogue in Marketing and Sales

If you have not been living under a rock the past five years, it is hard not to notice the ubiquitous nature of an always-on society beginning to emerge.  Parenting now involves monitoring teens tethered to digital devices.  Car manufacturers are increasingly attempting to create a digital cave as part of your driving experience.  It is apparent the tethers of digital technology are affecting every facet of life. The world of B2B business has been rocked by these changes.   Digital technology is creating newfound abilities to be more efficient, effective, productive, and collaborative.  These digital advancements are proving to be…

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Tony
Article by Tony Zambito

Understanding Buyer Personas and Behavior | AQs Blog and Grill

Recently, I made an appearance on AQ’s Blog & Grill, hosted by Alan Quarry.  It was a fabulous discussion.  Alan is one of our brightest minds as well as leading contributors in business and marketing today.  It has been a pleasure to interact with him.  Here is a brief bio on Alan: Alan Quarry is the Chairman of Quarry Integrated Marketing and leading mentor as well as entrepreneurial advocate.  He teaches Marketing Communications to 4th year and MBA classes at the Wilfrid Laurier University School of Business in Waterloo and Marketing Strategy in the Executive MBA program for the University…

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Tony
Article by Tony Zambito

Are You Marketing To A Buyer Persona Only? Why A New B2B Persona Paradigm Is Needed.

I came across a word recently, which made me pause and think.  It is a word many of us have heard.  Perhaps we have not heard or seen this word in this form but in one form or another.  The meaning of this word, in many ways, appears to be describing an impact of the digital age for B2B as well as B2C businesses. This word is: Intersectional This is the adjective for the word intersection.  We tend to know this word in terms of streets and roads, which intersect.  The rise in digital technologies is changing buying and usage…

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Tony
Article by Tony Zambito
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