The CMO Modern Marketing Guide To Buyer Personas And Buyer Insights Research (Part 1)
As the 21st century arrived, so did many new digital technologies. Well over a decade into the new century, we now have a robust digital economy altering economics and business forever. Enabling globalization on a scale unfathomable before the entrance of the 21st century. One significant outcome has been the continued evolution of buying behaviors. This outcome has created an ever-growing need for modern marketers to understand the new face of buyers in the digital economy. A need CMO’s across the globe are finding essential to developing modern marketing strategies. CMO Perspective Understanding the macro-economic changes underway globally represents just…
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