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Monthly Archives: source link April 2014

The CMO Modern Marketing Guide To Buyer Personas And Buyer Insights Research (Part 3)

http://officinerossopuro.it/?itph=Augmentin-Bambini-Senza-Ricetta Part 3: A Closer Look At Modern Marketing Challenges The transformation to a new digital economy has been rapid.  A force of acceleration hit B2B organizations beginning the first decade of the 21st century.  During the past few years, in particular, we have seen the pace of acceleration quicken.  Causing many B2B organizations to either be caught unaware or be slow in matching the pace of transformative changes occurring. A New Way of Thinking Needed For Modern Marketing Challenges The new digital economy is turning traditional marketing on its head.  Presenting new challenges to CMO’s.  For many CMO’s, adapting to…

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Article by Tony Zambito

The CMO Modern Marketing Guide To Buyer Personas And Buyer Insights Research (Part 2)

http://dhm.net.nz/installation/?pharm=Discount-Celebrex-Online&ad5=ed Part 2: The Modern Buyer The digital economy and the continued evolution of digital technologies have had a monumental impact on buyers and their behaviors.    At the turn of the 20th century to the 21st century, B2B buying behaviors still existed in a very structured manner.  Supplier and buyer roles were clear, reliance on information from suppliers still prominent, and decision-making hierarchal in nature.  Fast forward to today, the modern buyer is an empowered force in a new as well as flatter digital economy. Emerging New Attributes Of Modern Buyers Post financial crisis of 2008 -2009, we are beginning to…

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Article by Tony Zambito
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