4 Ways To Make Complex Marketing Human-Centered
As more and more businesses undergo digital transformation, we see more investments pouring into digital technologies. The aim is to be omnipresent and somehow, someway – get a corner of mindshare with buyers. What organizations risk is this – the more they automate, the more they become less humanized with their customers. It is a scary thing. Customers and buyers can amount to nothing more than accounts and fields on a screen. Recently, I read an article where a customer was referred to as “it”. You cannot get any less human than this! High Stakes Still Exists In The Digital…
READ MORE