The Archives

Everything related to buyer personas

Monthly Archives: September 2014

Global Marketing: The Business Of Choosing

Years ago, before cable TV, you were basically left with three choices on your TV dial. You could choose from the three major television networks on three different channels. And, if you had a good TV antenna, you just might be able to pick-up the PBS station in your local area. Today, we live in a world where cable TV has run amok with one hundred plus channels many of us pay for and never watch. If we contrast how we go about choosing products or services today with how we chose a mere twenty to thirty years ago, it…

READ MORE
Tony
Article by Tony Zambito

The Importance of Understanding Context Before Jumping To Solutions

We cannot wait to offer solutions. We have the thirty-second elevator pitch, content marketing, presentations, lead generation, demand generation, sales training, and sales enablement. All designed to be proficient at offering solutions. Some companies can reach a fervent pitch with their marketing and sales in seeking to tell people or companies they have the solution. Sometimes we rush to provide a solution while at other times, we work on an effort with a potential customer crafting a solution over many months. What we can be convinced of is belief we have the right solution. Just what if? What if the…

READ MORE
Tony
Article by Tony Zambito

Listening And Empathy: Making Your Marketing More Human-Centered

One of the most pressing questions facing organizations today is this one: How do we connect with the outside world of customers and buyers today? It is not an easy question to answer. Recently, we have had several studies, including those by Forrester and the Content Marketing Institute, which suggests companies have been struggling to connect with their customers and buyers. Finding many organizations and marketers believe their content marketing and B2B marketing efforts are only effective well below forty-percent of the time. The sobering news is the needle of effectiveness has not moved very much in the last few…

READ MORE
Tony
Article by Tony Zambito
© 2017 Tony Zambito, All Rights Reserved