Does Your Buyer Persona Sound Like A Corporate Talking Machine?
Targets. Initiatives. Objectives. Analysis. Risks. Operations. Industry. Priorities. KPI. Success. Entry. Barriers. Products. Triggers. Requirements. Solutions. Markets. Criteria. Process. Profile. What do these words have in common? They are words you are most likely to see in corporate and company documents related to strategies or tactics of a corporation or private company. They are often found in the confusing array of marketing or sales strategy and planning language. Whereby strategy, planning, objectives and targets somehow get melded into one in the same without any real distinction. Confusion: Company Profile Vs. Buyer Persona One mistaken method related to buyer personas has…
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