How CMOs Can Achieve Better Marketing With Goal-Directed Buyer Personas
When it comes to buyer personas, the expression “if it were only that simple” certainly applies. There has been an abundance of advice on how to create buyer personas – simply. In the past two years alone, there have been numerous articles, postings, books, and templates on how to create buyer personas. Many professed buyer persona experts each promising simple steps towards creating buyer personas. When I first launched the concept of buyer personas in 2001, the worry then was helping marketing and sales executives to understand what was behind the development of personas. And, how to get past looking…
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