Power Account-Based Marketing With Buyer Insights
Every couple of years, a new acronym or buzzword takes a foothold in the world of marketing. ABM, the acronym for Account-Based Marketing, is the latest rage. It is an example of how an old concept can be recycled and be claimed anew again. In the 1980’s and 1990’s, ABS, the acronym for Account-Based Sales, was all the rage then. The concept derives from the notion that your best customers are your existing customers. And, that within large enterprises, there were many available sources for revenue growth within large accounts. This led to more sophisticated selling approaches, such as Consultative…
READ MORE