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Monthly Archives: June 2020

7 Ways The Future Of Business In An Existing And Post Covid-19 World Will Change

In a period of ninety days, the world and business of commerce have been shocked by its foundations.  Executives from all industries are faced with uncertainties that could not have been anticipated at the start of 2020.  Causing senior leaders to scrap plans, accelerate plans, or seek alternative plans to help them chart a new course in troubled waters. This period has allowed for trends to begin to emerge.  Trends that will impact decision-making and buying for at least the next five years.  And, affect how businesses and people work as well as participate in commerce.  What can we expect…

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Tony Zambito And Center For Buyer Insights To Launch Buyer Outlook Insights Study July 1

June 8, 2020 A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. Introducing Buyer Outlook Insights Study Marketers and sellers have faced an enormous upheaval in how to reach and engage buyers. In talking and sampling with decision-makers, questions are surfacing such as: When and how should we resume marketing and selling? What kinds of marketing and selling strategies will be appropriate? Under what conditions will our buyers begin to…

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