3 Steps B2B Chief Marketing Officers Need To Take To Survive The B2B Buyer Revolution
The CMO’s of today are facing the challenge of surviving in a new world. This new digital age has marketing in the throes of a buyer revolution. Like any revolution, organizations, and institutions are going to topple. I was recently asked what I believed was the next “hot thing” in marketing. I have been thinking about this for a while now. Typically, when you hear a phrase like the “hot thing”, it is easy to think some form of technology (marketing automation for example), renaming of long-standing practices to adapt to new dynamics (content marketing as an example), or some…
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