Accelerate Content Marketing Effectiveness With The Power of Buyer Persona Stories
(This is part one of a three part series on the use of Buyer Persona Stories™, Buyer Persona Scenarios™, and Buyer Persona Story Mapping™ to drive effective content marketing strategy.) One good trait of a storyteller is they also know about the story of the person or people they are telling a story to. Knowing how to tell the story in a way that draws them in. Creating an experience, which can suspend time and make a person believe they are in the story. This is the goal of content marketing – to tell good stories compelling a buyer to act.…
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