How To Boost Content Marketing Effectiveness with Buyer Persona Scenarios
(This is part two of a three part series on the use of Buyer Persona Stories™, Buyer Persona Scenarios™, and Buyer Persona Story Mapping™ to drive effective content marketing strategy.) Understanding what activities buyers perform as they attempt to solve complex problems has been a challenge in the digital age. The activities of buyers are no longer transparent and it is harder to figure out what activities directly relate to you and their purchase decision. Yet, in order to be on the same level with buyers, this is exactly what you need to know. In this three part series, we…
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