
Why B2B Organizations Fail To Turn Buyer Insights Into Growth Opportunities
We have all encountered times when we offer wisdom or counsel to a loved one or a friend – and they fall on deaf ears. The stubborn teenager comes to mind. As parents, no matter what advice we share does not seem to get through. The same may occur with a friend during troubling times. Where they ask for help but seem unwilling to accept it or see it. Sometimes, B2B organizations can act and behave in the same way. Not even aware that they are. Since 2016, various surveys have shown that approximately 70% to 75% of CEOs in…
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