
Reset Your Buyer Strategy In COVID-19 Revival
For many leaders in sales and marketing, the year 2020 will go down in history as one of the most challenging in their careers thus far. The impact of the coronavirus pandemic will represent the most significant disruption in B2B commerce in many decades. We are witnessing the greatest digital shift of work and commerce since the invention of the Internet. The renewed surges in the spread of the pandemic will raise further obstacles and questions as B2B businesses look ahead to 2021. Questions related to how to reset sales and marketing to a vastly different world from just one…
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