Insight You Can Use

UNDERSTANDING BUYING BEHAVIOR IN THE NEW DIGITAL AGE

CMO

Reset Your Buyer Strategy In COVID-19 Revival

For many leaders in sales and marketing, the year 2020 will go down in history as one of the most challenging in their careers thus far. The impact of the coronavirus pandemic will represent the most significant disruption in B2B commerce in many decades.  We are witnessing the greatest digital shift of work and commerce since the invention of the Internet.  The renewed surges in the spread of the pandemic will raise further obstacles and questions as B2B businesses look ahead to 2021.  Questions related to how to reset sales and marketing to a vastly different world from just one…

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Tony
Article by Tony Zambito

Why Buyer Interaction Design Matters During The Coronavirus Pandemic

The coronavirus pandemic will leave an imprint on B2B commerce for decades to come.  In what lasting ways remains to be seen.  There will be permanent changes as well as evolutionary changes.  What we know now is that traditional buyer-seller interaction is undergoing its most significant change yet in the 21st century.  The COVID-19 pandemic has set off a tectonic shift in how B2B companies buy from and sell to each other.  According to a number of recent surveys, we are seeing an enormous shift in sales turning to remote selling.  B2B buyers are also embracing the remote model of…

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Tony
Article by Tony Zambito

3 Forces Shaping The Future Of B2B Marketing

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.  Which, for the most part, remains an elusive and challenging endeavor.  In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. As business leaders and marketing leaders look ahead to the future, the ever-expanding global digital economy will undoubtedly cause further disruption.  Charting a course for future growth becoming increasingly difficult.  Despite the advent of an overflowing introduction of new marketing approaches, acronyms, and concepts in the past decade, the…

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Tony
Article by Tony Zambito

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content.  Produce high-quality content, yes.  But, produce massive amounts of it to get in front of customers. According to various statistics on the Internet, we are living in a world where every minute over 200 million items of online content is produced.  Where nearly 1500 blog posts are posted every minute.  Whereby over 200 million email message are sent every minute.  The amount of content exploding online is staggering.  Leaving the content dilemma facing many organizations – how to stand…

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Tony
Article by Tony Zambito
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