Insight You Can Use

UNDERSTANDING BUYING BEHAVIOR IN THE NEW DIGITAL AGE

Coronavirus

Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

Empty office buildings dot the map of the United States.  Once bustling communities adjacent to business parks are quiet.  Restaurants and services that once served the lunch crowds from office complexes are limited to takeout or have closed their doors for good. Amidst all of this, many businesses are singing the praises of working from home.  With several large high-tech companies to keep a Work From Home policy in place until at least 2022.  Some, maybe forever.  Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote.  Remote work, virtual…

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Tony
Article by Tony Zambito

7 Reasons To Update Your Buyer Insights And Buyer Personas

We have all encountered an experience where we happenstance upon a picture.  Seeing an old picture in a new light.  Perhaps it is a picture of your children.  Or a photo of a relative in their later years and no longer with us.   A momentous occasion, such as a family vacation, captured in a photo evoking fond memories.  When you happenstance upon such a picture, it can bring to mind the story behind the picture.  It is typical to also marvel at how much has changed.  Children grown, a new home, remembering a friend from the past, and appearances much…

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Tony
Article by Tony Zambito

Coronavirus Will Change Buying Behaviors Forever. Will We Know How?

Many of us will remember a moment when the world shifted like an earthquake in mid-March of 2020.  Maybe it was the NBA canceling its season abruptly that made us go – “what just happened!?”  Or, it was the announcement that Tom Hanks and his wife had contracted the coronavirus labeled COVID-19.  Schools closed.  Offices closed.  There will be a memory at some point when for you personally – it became a reality. Sadly, since, people have been personally affected by the loss of a loved one, a relative, an associate, or a friend.  People who deserve our thoughts and…

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Tony
Article by Tony Zambito
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