
The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How?
The surge. The wave. The apex. The spike. The spread. These terms and expressions have become part of the vernacular describing the COVID-19 pandemic. A foreboding and ominous context. Our country is entering the third significant reckoning of the pandemic. More widespread than at any time. Yet, it is a time to hang onto the hope of promising news on the development of high efficacy vaccines. In the midst of these wild swings from despair to hope, people’s lives are dramatically changing. Family life, social life, business life, and work-life have all been affected. No area of everyday living has…
READ MORE