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UNDERSTANDING BUYING BEHAVIOR IN THE NEW DIGITAL AGE

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4 B2B Marketing Trends To Plan For In 2015

see url The classic novel A Tale Of Two Cities by Charles Dickens begins with these most famous words and phrases: “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness……… it was the spring of hope, it was the winter of despair…we had everything before us, we had nothing before us… These famous words and phrases may very well describe how many B2B organizations as well as marketers and sellers felt in 2014. The year 2014 displayed unabated rapid changes in buying behaviors and in how B2B…

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Article by Tony Zambito

Buyer Personas Provide Human Face To Human-Centered Marketing

Lamisil Crema Ricetta An essential part of developing a human-centered approach to modern marketing is hearing and observing your customers and buyers.  The aim is to reach a level of deep understanding, which helps us to make more informed strategic business decisions.  CMO’s and their C-Suite peers are collecting a tremendous amount of information.  Whether it is big data, sales intelligence, or companies engaging in careful qualitative studies of their customers. Making sense of a mountainous collection of information can prove to be a daunting exercise.  While we may gather better clarity on segments and groups of buyers, obtaining a sensible and informing…

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3 Phases Of Human-Centered Marketing That Make Your Customers H.U.M.

follow url The concept of human-centered modern marketing begins with empathy for your customers and buyers.  It is rooted in the approach of understanding the goals and motivations of our customers and buyers.  Despite the ever-increasing influence of digital technology in our everyday lives, both business and personal, the need for human understanding in the context of marketing is increasing. Human behavior is being impacted and altered by digital transformation.  Just a few short years ago we lived in a world where smartphones and tablets did not exists.  In business, collaborative platforms and cloud-based services did not exist.  In the new digital…

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Article by Tony Zambito

The Power Of Human-Centered Marketing Begins With Empathy

http://officinerossopuro.it/?itph=Toradol-Gocce-Senza-Ricetta An emerging truth about the world of digital transformation is the greater the increase in technology, the greater the need to understand humans.  Knowing how technologies and digital transformation are affecting how we work, conduct business, and go about our daily lives will be an imperative businesses cannot ignore.  In essence, it will take human understanding to succeed at modern marketing. A cornerstone principle behind a human-centered approach to modern marketing is being empathetic to the goals of humans – in our case your users, customers, and buyers.  Empathy will serve as the driving force behind the power of Human-Centered…

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