Buyer Personas Provide Human Face To Human-Centered Marketing
An essential part of developing a human-centered approach to modern marketing is hearing and observing your customers and buyers. The aim is to reach a level of deep understanding, which helps us to make more informed strategic business decisions. CMO’s and their C-Suite peers are collecting a tremendous amount of information. Whether it is big data, sales intelligence, or companies engaging in careful qualitative studies of their customers. Making sense of a mountainous collection of information can prove to be a daunting exercise. While we may gather better clarity on segments and groups of buyers, obtaining a sensible and informing…
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