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UNDERSTANDING BUYING BEHAVIOR IN THE NEW DIGITAL AGE

human marketing

4 Ways To Make Complex Marketing Human-Centered

As more and more businesses undergo digital transformation, we see more investments pouring into digital technologies.  The aim is to be omnipresent and somehow, someway – get a corner of mindshare with buyers.  What organizations risk is this – the more they automate, the more they become less humanized with their customers. It is a scary thing.  Customers and buyers can amount to nothing more than accounts and fields on a screen.  Recently, I read an article where a customer was referred to as “it”.  You cannot get any less human than this! High Stakes Still Exists In The Digital…

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Article by Tony Zambito
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