$0.00 Cart
$0.00 Cart

Ideal Buyer Persona

How Can We Make Sure Our Buyer Persona Initiative is a Success? (5 Helpful Elements)

2 Comments / Buyer Insight, Buyer Insight Map, Buyer Insight Research, Buyer Journey, Buyer Persona, Buyer Persona Blog, Buyer Persona Canvas, Buyer Persona Development, Buyer Personas, Buying Behavior, Buying Scenario Model, Chief Marketing Officer, Chief Sales Officer, CMO, Content Marketing, Content Strategy, Customer-Centric, Ideal Buyer Persona, Persona buying Cycle, Persona-Based Marketing, Persona-Based Scenario Modeling, Qualitative Research / By

When it comes specifically to buyer personas, there have been plenty of questions about how to pull off a successful initiative.  This is one question I typically have been asked when engaged in conversations helping people with questions. It can be a painful question for those who have made attempts in the past only to …

How Can We Make Sure Our Buyer Persona Initiative is a Success? (5 Helpful Elements) Read More »

Does Your Organization Have What It Takes to Catch Up to Evolving Buyers?

1 Comment / B2B Customer Experience, Buyer Decision Model, Buyer Insight, Buyer Insight Maturity Model, Buyer Insight Research, Buyer Journey, Buyer Perception, Buyer Persona, Buyer Persona Blog, Buyer Persona Canvas, Buyer Persona Development, Buyer Personas, Buying Behavior, Buying Process, Chief Marketing Officer, Chief Sales Officer, Company Persona, Content Marketing, Content Strategy, Critical Path to Purchase, CSO, Customer-Centric, Ideal Buyer Persona, Ideal Company Persona, Persona buying Cycle / By

Today’s buyers are afforded sources of information, systems, and tools, which help them to make the right purchase decisions.  Depending on the complexity of challenges faced, buyers may be seeking simple answers or complex custom solutions.  For B2B buyers, the nature of buying itself has changed.  This puts pressure on B2B marketers and sellers to …

Does Your Organization Have What It Takes to Catch Up to Evolving Buyers? Read More »

4 Hurdles To Being Customer-Centric (4 Steps to Jump Over Them)

1 Comment / Buyer Insight, Buyer Insight Maturity Model, Buyer Persona, Buyer Persona Blog, Buyer Persona Canvas, Buyer Persona Development, Buyer Personas, Buyer Value Model, Chief Customer Officer, Chief Marketing Officer, Chief Sales Officer, Company Persona, Customer-Centric, Ideal Buyer Persona, Ideal Company Persona, Market Leader, Market Leadership, MArket Research / By

In commoditized markets, B2B organizations are under constant threat of watching their customer base evaporate into thin air.  Getting caught flat-footed as markets migrate to competitors offering newer products and services.  Suffering the consequences of not transitioning from a product-centric company to a customer-centric company. Is Customer-Centric Enough? B2B organizations continue to struggle in the …

4 Hurdles To Being Customer-Centric (4 Steps to Jump Over Them) Read More »

Use Persona-Based Buying Scenarios To Improve Buyer Predictability

Leave a Comment / Buyer Decision Model, Buyer Foresight, Buyer Journey, Buyer Persona, Buyer Persona Blog, Buyer Persona Canvas, Buyer Persona Development, Buyer Personas, Buying Scenario Model, Chief Marketing Officer, Chief Sales Officer, CMO, Company Persona, Content Marketing, Critical Path to Purchase, CSO, Customer Journey, Ideal Buyer Persona, Ideal Company Persona, Persona buying Cycle, Persona-Based Marketing, Persona-Based Scenario Modeling / By

One of the must have competencies in the future of B2B is buyer predictability.  Without it, there will be an inability to anticipate how to help buyers and customers.  Creating the undesirable position of being old news. Scenario Planning Scenario planning, as a strategic tool, has been around for a while.  It is used in …

Use Persona-Based Buying Scenarios To Improve Buyer Predictability Read More »

Are You Treating the 57% of the Buyer Journey Statistic As Gospel?

3 Comments / Buyer Decision Model, Buyer Insight, Buyer Journey, Buyer Persona, Buyer Persona Blog, Buyer Persona Canvas, Buyer Persona Development, Buyer Personas, Buying Behavior, Buying Cycle, Buying Process, Chief Marketing Officer, Chief Sales Officer, CMO, Company Persona, Content Marketing, Critical Path to Purchase, CSO, Customer Journey, Ideal Buyer Persona, Ideal Company Persona, Persona buying Cycle / By

I was inspired to write this article after reading Megan Heuer’s article entitled Three Myths of the 67% Statistic.  Megan is Vice President and Group Director, Data-Driven Marketing at SiriusDecisions.  It is a good read.   I am happy to see SiriusDecision make a commentary on their statistic regarding the buying journey.  As Megan points out, …

Are You Treating the 57% of the Buyer Journey Statistic As Gospel? Read More »

How Well Do You Know Your Ideal Company Persona? (4 Ways You Can Know)

14 Comments / Buyer Decision Model, Buyer Insight, Buyer Persona, Buyer Persona Blog, Buyer Persona Canvas, Buyer Persona Development, Buyer Personas, Buyer Value Model, Buying Behavior, Buying Cycle, Buying Process, Chief Marketing Officer, Chief Sales Officer, CMO, Company Persona, Content Marketing, Content Strategy, CSO, Customer Journey, Ideal Buyer Persona, Ideal Company Persona, Market Leader, Market Leadership, MArket Research, Qualitative Research / By

The concept of targeting companies has been around for a long time.  Opportunity pipelines usually consist of company names.  Sales automation typically has started out with creating a company account name.  Knowing which companies to target has been the lifeblood for B2B Sales for decades. This approach, however, is starting to become like trying to …

How Well Do You Know Your Ideal Company Persona? (4 Ways You Can Know) Read More »

FOLLOW TONY ZAMBITO

Twitter
Linkedin
Envelope
Youtube
Facebook

Sign Up For News & Updates

Manage Account

Sitemap

© 2021 Tony Zambito, All Rights Reserved