How Can We Make Sure Our Buyer Persona Initiative is a Success? (5 Helpful Elements)
When it comes specifically to buyer personas, there have been plenty of questions about how to pull off a successful initiative. This is one question I typically have been asked when engaged in conversations helping people with questions. It can be a painful question for those who have made attempts in the past only to find they produced little results. And, left plenty of angst and frustration along the way amongst various departments. This concerns me. It makes it easy to discount buyer personas as a useful tool. Easy is the operative word. They have been presented as easy to…
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