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UNDERSTANDING BUYING BEHAVIOR IN THE NEW DIGITAL AGE

ideal buying scenario

The Danger Of A Single View Of Buyers

Many of us have heard of the term tunnel vision. It is usually described or defined as follows: The tendency to focus exclusively on a single or limited goal or point of view. We have seen extreme points of views in every walk of life. From politics to religion and everything in between we have seen a singular focus on a goal or point of view. Unfortunately, tunnel vision can cause intended as well as unintended consequences. In the world of business marketing, organizations can exert all their resources towards focusing in on a single view of buyers. Doing so…

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Article by Tony Zambito
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