Lead Optimization Study: The Right Prospect, The Right Message, At The Right Time
Generating leads is a big deal. Acquiring new accounts and customers an even bigger deal. Getting both of these right is a very good deal. Getting them wrong – well – can be a very bad deal. Recently, I reviewed the interesting findings from the CSO Insights Lead Optimization Study. The study’s primary focus was to see how marketing is attempting to generate more demand and how well it supports the efforts of sales to generate revenue. Over 600 firms participated in a web-based survey. If I were to pick one word to sum it up, I would pick: struggle. The…
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