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UNDERSTANDING BUYING BEHAVIOR IN THE NEW DIGITAL AGE

Market Leader

Why Brexit Will Affect The Future Of Global Business Marketing

http://officinerossopuro.it/?itph=Augmentin-Senza-Ricetta The stunning outcome of Britain’s decisive vote to exit the European Union has caught the political, economic, and business world by surprise.  Creating uncertainty in world financial markets, the future of the European Union, the pace of globalization, how to strategically plan for an eventual exit, and how to prepare for potential risk from this event. One area of concern for businesses is how to approach and conduct global business marketing.  What we can be certain of is that businesses, people, and various types of organizations will undergo a transformation in how they make decisions, exhibit buying behaviors, and recast their…

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Article by Tony Zambito

The Secret To A Successful Career In Marketing

http://officinerossopuro.it/?itph=Primolut-Nor-Serve-Ricetta For many marketing professionals today, the world of marketing they entered just a few short years ago, or many years ago, most likely does not fit what they expected. On-the-job learning has become the norm.  Different industries and markets can take marketers down different career paths.  Depending on their experiences in consumer marketing or business marketing, marketers find themselves living in cultures with their own set of norms and lingo.  Jumping to a completely different industry or market then can become a scary thing to do. Role Definition Is Limitless If you never heard of marketing and you find yourself…

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Article by Tony Zambito

The 3 Types Of Buying Scenarios Every B2B CMO Must Know

enter The complexities of the evolving and robust global digital economy are introducing new sets of goals and problems for B2B organizations.  Long-tenured B2B companies are seeking ways to adapt and to remain sustainable.  While nimble and digital technology savvy firms are either grabbing larger chunks of market share at a faster rate or are creating new business models shaking the very foundation of established markets. It is no wonder, then, that CEOs are making understanding buyers and buying behaviors top priorities for many B2B organizations. The Deeper Understanding Needed In attempts to gain deeper understanding of buyers and their behaviors…

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Article by Tony Zambito

The Missing Link Between Business, Marketing, And Customer Strategy: Buyer Personas

http://officinerossopuro.it/?itph=Caverject-Ricetta-Napoletana One significant change in the past few years is the top of mind presence of the customer on the part of CEOs. The mandate of “getting closer to the customer” has never been stronger. Various surveys point to CEOs linking business growth to increasing customer engagement efforts, growing their customer base, and improving customer retention. With existing customers and prospective buyers metamorphosing into more digitally inclined buyers, organizations are faced with uncertainty about who represents their buyers. Causing CEOs and the C-Suite to ponder how they should align their overall business strategies with customer strategies.   Linking business growth strategies to…

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Article by Tony Zambito

7 Big Questions For B2B Marketing Leaders in 2015

http://fitnessforhealth.org/?clid=Buy-Cephalexin-For-Cats&9ce=a5 Another year and more questions facing B2B Marketing Leaders. We are faced with a rapidly changing digital economy and evolving buyer behaviors. Challenging the best plans and intentions drawn up for 2015.  Each year begets a new set of questions, which confront B2B organizations and B2B Marketing Leaders. Let us take a look at 7 very pressing questions: Do we really know our buyers and customers? A few decades ago, the famed management guru Peter Drucker stated one of the most important question a business has to answer is: Who is our customer? For CMO’s and marketing leaders, this remains…

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Tony
Article by Tony Zambito

How Context Influences Good Content

http://officinerossopuro.it/?itph=Lasix-Compresse-Serve-La-Ricetta Major themes running through marketing and sales since 2012 has been companies are increasing spending in content marketing. Several surveys in 2014, including those from the Content Marketing Institute and eMarketer, show up to 70% or more of marketers plan to increase spending in content marketing. This is despite recent surveys and reports, such as from Forrester, indicating 85% or more find their content marketing somewhat effective, somewhat ineffective, or not effective at all. So what gives? Is marketing throwing money down a toilet with content marketing? One thing we know through these surveys, for example from Forrester, is nearly…

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Article by Tony Zambito

Why Marketing Leaders Should Embrace Story Listening Before Story Telling

Tobradex Pomata Ricetta “What I’ve seen is a leader doesn’t start with storytelling, they start with story listening.” –John Maeda, Design Partner, KPCB During the past two years, B2C as well as B2B marketing leaders have heard much about the concept of storytelling in marketing. With the number one challenge facing marketers today being one of connecting with customers and buyers, storytelling can seem like one sure bet. Recent headlines in the blogosphere seem to all suggest and promise businesses can accelerate their revenue growth through storytelling. Not so fast. I believe organizations are prone to make the mistake of a rush to…

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Article by Tony Zambito

How Hologic, A B2B Company, Connects Authentically Through The Human Story Of Breast Cancer Awareness

http://officinerossopuro.it/?itph=Aldara-Crema-Prescrizione All across the world, October is recognized as Breast Cancer Awareness month. While we celebrate breast cancer survivors during this month, it is also a reminder for us to pray for the recovery of those suffering from metastatic breast cancer (Stage IV and greater). The hardship women endure from metastatic breast cancer is difficult both for them and their loved ones. During this month, Breast Cancer Awareness is also an encouraging call for women across the world to engage in preventive health practices. The sobering reality today is a person will know of someone with or is personally touched by…

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Article by Tony Zambito

How GE Uses Human Connection To Empower B2B Corporate Storytelling

http://fitnessforhealth.org/?clid=Viagra-Online-Canada-With-Prescription&e7d=1b “Behind every person, behind every company, behind everything, is a story of how it got there – and the most relevant stories connect on a personal level.” Beth Comstock, CMO of GE. The above comment is a reminder of no matter how complicated or complex a business and its products may be, there is a human story to be told. Offering us the ability to connect on a personal and human level.   GE probably represents one of the most diverse organizations in the world with a portfolio of businesses and products, which can be characterized as complicated, complex, high-tech engineering,…

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Article by Tony Zambito
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