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UNDERSTANDING BUYING BEHAVIOR IN THE NEW DIGITAL AGE

Market Persona Development

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

http://officinerossopuro.it/?itph=Acquistare-Tadapox-Avis In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content.  Produce high-quality content, yes.  But, produce massive amounts of it to get in front of customers. According to various statistics on the Internet, we are living in a world where every minute over 200 million items of online content is produced.  Where nearly 1500 blog posts are posted every minute.  Whereby over 200 million email message are sent every minute.  The amount of content exploding online is staggering.  Leaving the content dilemma facing many organizations – how to stand…

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Article by Tony Zambito

Is Your Organization Ready For Market Strategy In A Digital Economy?

http://officinerossopuro.it/?itph=Fluimucil-Aerosol-Obbligo-Ricetta The digitization of the global economy is resulting in a tidal wave of new business and operating models throughout the world.  Sparking rapid forms of innovations and turning existing markets upside down with new market rules and design.  Digital disruption means organizations must stay alert to how an existing market strategy may have to undergo reinvention.  Well before the impact of the next tidal wave of change hits with full force. Change can happen in just a few short years.  Causing shifts in organizational, consumer, and customer behaviors.  Digital disruption can affect both consumer and business markets simultaneously. For instance,…

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Article by Tony Zambito

Rethinking Market Strategy In A Digital Economy

http://officinerossopuro.it/?itph=Acquistare-Levitra-Generico-Italia The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing.  For good reasons too.  Customer behaviors have significantly shifted in the last decade impacting conventional thinking on the role of marketing and sales and their abilities to connect with customers. We have also seen organizations struggle with how best to adapt to new market dynamics related to customer behaviors and the role of content in reaching customers. What CMO’s need to be on guard for is falling prey to a myopic view of customers…

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Article by Tony Zambito
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