Buyer Insights 2020 Initiative

Know Your Buyers™

A Yearlong Buyer Insights Research and Buyer Persona Development Initiative To Be Ready For 2020

Why A Buyer Insights 2020 Initiative?

Buyer and customer engagement continues to become more complex at a rapid rate. When customer-centric strategy stakes are high, gaining deep and profound buyer and customer insights can mean the difference between sustaining or being left behind in 2020.   To be prepared to succeed in 2020 and beyond, organizations require an insightful understanding of the changing behaviors of buyers in a lightning-fast digital world.   To create demand and win more opportunities, organizations must prepare for the year 2020 with decisions that are insights-based.

The Focus Of The Buyer Insights 2020 Initiative Is To Understand Changing Buyer Behavior In A Digital-Centric Commerce World

As we near 2020, understanding how to engage your customers is critical.  Succeeding in 2020 and beyond means having an insightful understanding of buying behaviors and how they relate to human-centric digital experiences.  Requiring organizations to have a deep understanding of the underlying human goals and motivations driving buying behaviors.  With precise insights into how to develop new approaches to engage in a digital-centric world.

4 Essential Areas Of Insights The Buyer Insights 2020 Initiative Will Study

1. Buyer Insights

Gain critical insights into how buyers make purchasing decisions, face challenges, and set strategies over an entire lifecycle.  Insights you need to win in tough competitive markets.  Receive the deep insights into organizational and buyer decision-making behaviors that are changing in rapidly evolving digital-centric commerce.  Buyer Insights are delivered in the powerful goal-directed buyer persona insights platform that is second to none.

2. Market and Industry Insights

Markets and industries are being profoundly affected by digital transformation today.  By 2020, many existing business models will be turning upside down.  Creating the need for global business insights on market and industry trends.  The initiative aims to provide in-depth insights into implications for existing market business models and buying behaviors.  For many companies today, heading into new markets in 2020, without insights is fraught with high-risks.

3. Account-Based Marketing and Intent Insights

Succeeding in Account-Based Marketing requires in-depth understanding and insights of organizations, key stakeholders, buying teams, and how to engage with key buyers.  Enabling both marketing and sales teams to target and succeed in responsive engagement with targeted accounts.  Interaction and relationship dynamics will significantly be altered by 2020 and beyond.   In-depth insights and knowledge are needed to understand the intentions of accounts and key buyers as they adapt to a digital-centric world.

4. Audience/Digital Insights

In the new era of digital business and commerce, understanding audiences and digital behaviors have become critical insights requirements.  What challenges will organizations face in the year 2020 and beyond?  Digital transformation and a digital-centric world of commerce have resulted in businesses having to adapt to engaging audiences with robust digital platforms.  Understanding how audiences are changing and how digital technologies are changing by 2020 are must-have insights. 

How To Participate In The Buyer Insights 2020 Initiative

Participating In The Buyer Insights 2020 Initiative

The study will be conducted for 9 to 12 months.  The study is available for up to 10 entities.  An initial consultation on key insights to uncover for each entity will take place.  Up to 10 customers or non-customers for each entity will be followed monthly using modern insight gathering approaches.  Participating organizations will receive monthly or quarterly buyer insights and reviews.  The final study will consist of buyer insights into the four areas mentioned above.  The study will be tailored to each participating organizations.  Tony Zambito’s unique buyer persona methodology and platform will be utilized to communicate the buyer insights attained via the Buyer Insights 2020 Initiative.  The fee model will introduce an innovative approach and allow for a lower hurdle of entry to participate.

Buyer Insights Research and Buyer Persona Offering

If you are interested in buyer insights research and a buyer persona development initiative, please arrange for a free consultation.  We bring to the table the founder’s principles and a rich 17 years of history in evolving the concept of buyer personas.  We have performed buyer persona research and creation for Fortune 100 global corporations, as well as, for mid-size organizations.  Typical engagements take about 3 months and involve insights-based research and the creation of buyer personas.  Schedule a free 30-minutes consultation!

Contact Tony Zambito directly for a free no-obligation 30 minute Skype, Go to Meeting, Google Hangout, or Phone Conference Call session to learn more and to discuss participating in this timely and one-of-a-kind initiative. Go to So Helpful Tony to schedule a 30-minute session or Contact me today by phone or email and let’s schedule time.

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