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Turning buyer insight into buyer foresight™

Custom Buyer Insight Research and Buyer Persona Development Help You Improve Customer Acquisition and Customer Retention

Complex Buyer Insight and Buyer Persona Development for Go-To-Market Strategies

Buying processes and buying cycles continue to become more complex at a rapid rate. When Go-To-Market Strategies stakes are high, gaining deep and profound buyer insights can mean the difference between losing and winning.   B2B Marketing and B2B sales organizations, to succeed, require insightful understanding of today’s changing buyer to create demand, generate leads, and win more opportunities.

What You Can Do Now

Getting access to hard-to-reach target buyers and gaining deep insights take the guesswork out of Go-To-Market Strategies.  It takes seasoned experience and skills in qualitative buyer interviewing to obtain not-so-obvious insights, which gives your business the edge.  Engaging with Tony Zambito means you get the right approach to gaining deep and profound buyer insights, which inform winning Go-To-Market Strategies.

Results You Can Expect
  • Understanding of your ideal target buyer, what goals motivates them to buy, and the reasons why they buy
  • Unique depictions of your ideal target companies though innovative use of an Ideal Company Persona™
  • Insight into the buyer ecosystem of your ideal target companies and the buying teams who participate
  • Rich and robust development of target buyer personas, which break down the complex into understanding shared across the enterprise
  • Unique critical path-to-purchase and buying process mapping showing how your target buyers make purchase decisions
  • Executive translation of insight into powerful buyer-informed Go-To-Market Strategies

Custom Buyer Insight Research and Buyer Persona Development for Marketing and Sales

With anywhere between 50 to 70% of the B2B buying process being conducted online, understanding how your potential B2B buyers access content and start the buying process is critical.  At the same time, today’s selling force must meet buyers where they are in their buying process, bringing insight and relevant conversations to help buyers solve challenging problems.

What You Can Do Now

Develop a unique buyer insight research initiative to understand deeply how your buyers access, use, and share content with peers and buying teams.  Gain valuable insights from hard-to-reach target buyers on their content preferences and what is most relevant to their needs.  For sales, gain deep insights into how purchase decisions are made, the conversations that matter, how to predict who will be involved in buying processes, and the reasons why decisions are made.

Results You Can Expect
  • Gain insight into who buyers and customers really are, depicted through powerful buyer personas
  • Improve the effectiveness of content creation with the Buyer Persona Content Model™
  • Develop on target relevant content by adopting the power of Buyer Persona Stories™ and Buyer Persona Story Mapping™
  • Anticipate the buying processes of your buyers and know where to win deals with insightful depictions of Buying Scenarios™
  • Understand the critical path to a purchase decision buyers take with unique views of Buyer Decision Model™ and mappings of buying processes and journeys

Learn How To Build Buyer Personas and Create Buyer Persona Story Maps From the Creator of Buyer Personas – Accept no substitutes

(Need Help? Let’s Talk!  I Am Available For A Free 30 Minute Skype, Go To Meeting, or Phone Conference Call.  Please Go Here To Schedule:                So Helpful Tony)

Buyer Insight and Buyer Persona Canvas™ Strategy Workshop

Understanding buyer insight research and buyer persona development is fast becoming essential to effective marketing and sales.  Learn directly from the creator of buyer personas the essential how-to elements of buyer insight research and buyer persona development.

What You Can Do Now

Now offering on-site 2 day strategy working session on conducting buyer insight research and use of the Buyer Persona Canvas™ to know your buyers deeply.  Get practical hands-on experience with the creator of Buyer Persona Development.  Learn the newest how-to concepts evolved over 12 years and hundreds of buyer insight interviews.

Results You Can Expect
  • Learn how to organize, conduct, and operationalize Buyer Insight Research and Buyer Persona Development in your organization
  • Learn about the 10 essential elements of Buyer Persona Development and how to create a Buyer Persona Canvas™
  • Get hands-on practical guidance on developing Buyer Insights and Buyer Personas
  • Appreciate powerful examples of companies implementing the Buyer Persona Canvas™
  • Learn how to reach the highest stage of the Buyer Insight Maturity Model™

Buyer Persona Story Mapping™ and Buyer Persona Content Model™ Workshop

Content Marketing is the new force in marketing to buyers in the digital age.  Yet, content marketing ineffectiveness is rampant.  To be heard today, marketers and sellers must have a deep understanding of the goals and stories which drive buyers to a purchase.

What You Can Do Now

Learn, during this 2 day on-site workshop, directly from the creator of buyer personas.   Get first-hand knowledge on how to use the powerful modeling tools of Buyer Persona Stories™ and Buyer Persona Story Mapping™.  These tools guide content strategy and content marketing creation along the buying cycles and path-to-purchase of your buyers.  Learn the newest methods for Buyer Persona Content Modeling making your content strategy effective.

Results You Can Expect
  • Develop powerful buyer persona stories which give insight into targetd messaging
  • Learn how to improve the effectiveness of content marketing by mapping to powerful Buyer Persona Scenarios™
  • Learn how to use the Buyer Persona Content Model™ to shape your content strategy and know the relevant topics of your buyers
  • Receive hands-on guidance on how to develop a working plan to improve the effectiveness of your content strategy and content marketing campaigns

Coming Soon: Pooled Subscription and Sponsored Buyer Insight Research and Buyer Persona Development

Subscription-Based Buyer Personas

For small to medium size businesses, staying ahead with critical insight about their buyers can be a means of survival.  Developing in-house capabilities or outsourcing buyer insight research and buyer persona development can be costly options.  Introducing a new plan and approach specifically for small to medium size businesses.

What You Can Do Now

If you are a small to medium size business, you can subscribe annually to receive insight and researched-based buyer personas relevant to your industry.  Become a part of pooled annual buyer insight research designed to give you the insight you need about your buyers.  Know what your buyers think and how they buy to stay ahead of competition.

Inquire Today to Get Into a Pool: I want to learn more about annual subscription!

Sponsored Buyer Insight Research

Delivering powerful research and content to your customers and prospect buyers is the gateway to building revenues.  Sponsored research is a proven method for bringing in-depth insight to your target customers – separating you from your competition.  Become an active partner and sponsor in this new and innovative concept.

What You Can Do Now

Learn how you can be part of a unique buyer insight research program designed to introduce an innovative approach to sponsored research.  Currently seeking sponsors for buyer insight research plans in content marketing, marketing automation, and sales development.

Inquire to become a sponsor: I would like to learn more about becoming a sponsor!

Bring a new level of service and innovation to your clients with Agency, Research, and Consulting Firm Partnering

Agency Partnering

For digital marketing and content marketing agencies today, clients are demanding expertise in buyer understanding and insights.  Partner with Tony Zambito to bring the power of buyer insights and buyer personas to your clients.  Bring to the table creator and leading authority expertise second to none.  Showing your clients you bring the best to the table in creativity.

What You Can Do Now

Contact Tony Zambito to get support winning clients and delivering the best in buyer insights and buyer personas – when only the best will do.

Contact Tony Now: I Need Your Help Tony

Consulting and Research Firm Partnering

Delivering superior results and outcomes to clients is becoming tougher and tougher for consulting and research firms  Buyer insight research and the use of buyer personas can dramatically improve your consulting firm’s presence and ability to deliver on your promise.  Demonstrate to your clients how to shape powerful buyer-informed and effective strategies.

What You Can Do Now

Contact Tony Zambito to partner in delivering superior buyer insights and authentic expertise in buyer personas to your clients.

Contact Tony Now: I Need Your Help Tony

How We Can Work Together

Get the expert help and guidance you need to get the most out of Buyer Insight Research and Buyer Persona Development.

Contact me for a free no-obligation 30 minute Skype, Go to Meeting, or Phone Conference Call session to help you. Go to So Helpful Tony to schedule a 30 minute session or Contact me today by phone or email and let’s schedule time.

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