Tag Archives: Apple

Three Lessons You Can Learn from Ron Johnson’s Failure at JC Penney

(I am pleased to have as guest author for this article Bob Thompson. Bob is founder and editor-in-chief of CustomerThink.com. He is also an authority and thought leader in customer experience. Most recently Bob published a booked entitled Hooked On Customers, which centers on the habits of leading customer-centric firms.) Several years ago, my first visit to an Apple store was to buy an iPod for my son. Amazing experience. The store had a clean and open design, and the staff was really helpful. When I was ready to buy, I realized something was missing. Instead of a row of…

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Buyer Foresight: Article Roundup Vol. 1

Something new. Periodically, I will highlight a compilation of linked articles I have written to help people. The purpose is to reflect on what can truly provide new thinking for use in today’s complex business world. My hope is such reflection will help people to gain their own foresight into future possibilities. Let’s get started: The Art of Buying With this article, the purpose is to bring attention to the question of why people buy. Sometimes it takes art versus science to answer this question. 5 Buying Behaviors of the Persona Buying Cycle Looking back, this thinking continues to evolve…

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How Google is Beating Apple with Buyer Foresight (What B2B Marketing Can Learn)

At the recent Google I/O 2013 Keynote, Google announced a laundry list of new enhancements and services. Solidifying its’ game plan of playing offense rather than defense with innovation. Which, at this writing, is putting the challenge on Apple to respond. My thoughts shared here are heavily influenced by a brilliant article from Mike Myatt entitled –Leadership Lesson: The Difference Between Google and Apple. Mike is one of our best thinkers on leadership and is the author of Leadership Matters . . . The CEO Survival Manual. Here is Myatt’s view on how Google is gaining the edge on Apple:…

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