Tag Archives: Automation

Modern Marketing Is About Human Connection – Not Robots

This year, more than any in a long time, I am hearing a strong backlash to the volumes of emails and content buyers are receiving.  In the past eight months, after conducting numerous buyer interviews, this pattern has become so evident; it is as if buyers are screaming at the top of their lungs.    In my opinion, there is a cause and effect dynamic taking place in B2B marketing.  It goes something like this: The hard adjustment to the new digital economy is putting pressure on B2B companies to grow.  Many are jumping on the content marketing bandwagon.  This pressure…

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