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Branding

CMO 2014: Brand Experience Will Matter First Before Content Marketing

7 Comments / Audience Development, Audience Persona, B2B Customer Experience, Brand Equity, Brand Experience, Branding, Buyer Foresight, Buyer Insight, Buyer Insight Research, Buyer Mental Model, Buyer Perception, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Persona Scenario, Buyer Persona Stories, Buyer Personas, Chief Marketing Officer, CMO, Content Marketing, Content Marketing Effectiveness, Content Strategy, Market Leader, Market Leadership, MArket Research, Qualitative Research, User Insight Research, user persona, user personas / By

For many Chief Marketing Officers and marketing leaders, especially in B2B, there is a seismic shift taking place in how marketing is approached and done.  A staple in yearly strategic planning is the product or service as the central focus of marketing and sales plans year after year.  Product marketing is just as the name …

CMO 2014: Brand Experience Will Matter First Before Content Marketing Read More »

New Survey Highlights What Is Most Important To B2B Customers. Surprise, It Is Not Content Marketing.

6 Comments / Branding, Buyer Insight, Buyer Insight Research, Buyer Perception, Buyer Persona, Buyer Persona Blog, Buyer Persona Story, Buyer Personas, Buyer Value Model, Content Marketing, Content Marketing Effectiveness, Content Strategy, Persona-Based Marketing / By

The fanfare has been loud and non-stop.  Drums beating and reverberating throughout the B2B world to jump on board the content marketing train.  As in the B2C world, we are beginning to see a dramatic rise in web-based content, online communities, and video-based messaging.  These are proving to be powerful ways to communicate. There is …

New Survey Highlights What Is Most Important To B2B Customers. Surprise, It Is Not Content Marketing. Read More »

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