
The Buyer’s Journey Will Transform Into The Buyer’s Quest
Funnels, stages, paths, journeys, and more labels that suggest some form of a linear line of thinking has dominated marketing and sales for decades. Whereby the notion of awareness, evaluation, consideration, and the purchase decision is built-in to these views. In reality, whatever labels have been applied, there are more similarities than differences. As forward-thinking marketing and sales leaders prepare for continuous digital disruption, it is time to alter this line of thinking. In vogue the last few years is the idea that the buyer’s journey is the best way to view how buyers get to a decision. Mapping such…
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