Tag Archives: Buyer Experience

How To Increase Your Value To Buyers And Create Unshakable Loyalty

“We are in this together.” Since the COVID-19 pandemic began, we have heard this refrain quoted quite often.  As we did with other moments of despair and tragedies.  We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors.  People from all walks of life getting to know each other for the first time.  Neighbor meeting neighbor for the first time.  To the point where we heard more of this: “I can’t imagine leaving my neighborhood now.  Not after all we’ve been through.   We’re all helping each other out.  It’s…

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Tony
Article by Tony Zambito

Why Buyer Interaction Design Matters During The Coronavirus Pandemic

The coronavirus pandemic will leave an imprint on B2B commerce for decades to come.  In what lasting ways remains to be seen.  There will be permanent changes as well as evolutionary changes.  What we know now is that traditional buyer-seller interaction is undergoing its most significant change yet in the 21st century.  The COVID-19 pandemic has set off a tectonic shift in how B2B companies buy from and sell to each other.  According to a number of recent surveys, we are seeing an enormous shift in sales turning to remote selling.  B2B buyers are also embracing the remote model of…

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Tony
Article by Tony Zambito

The Missing Art and Science of Dialogue in Marketing and Sales

If you have not been living under a rock the past five years, it is hard not to notice the ubiquitous nature of an always-on society beginning to emerge.  Parenting now involves monitoring teens tethered to digital devices.  Car manufacturers are increasingly attempting to create a digital cave as part of your driving experience.  It is apparent the tethers of digital technology are affecting every facet of life. The world of B2B business has been rocked by these changes.   Digital technology is creating newfound abilities to be more efficient, effective, productive, and collaborative.  These digital advancements are proving to be…

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Tony
Article by Tony Zambito