Tag Archives: Corporate Executive Board

Are You Treating the 57% of the Buyer Journey Statistic As Gospel?

I was inspired to write this article after reading Megan Heuer’s article entitled Three Myths of the 67% Statistic.  Megan is Vice President and Group Director, Data-Driven Marketing at SiriusDecisions.  It is a good read.   I am happy to see SiriusDecision make a commentary on their statistic regarding the buying journey.  As Megan points out, we have all seen a variety of numbers, such as the Corporate Executive Board statistic of 57%, as well as others.   All stating buyers are not making their first sales contact until up to 70% of the buying process is completed. What I would like to…

Article by Tony Zambito