Does Your Buyer Persona Look Like A Sales Call Plan?
When she blurted it out, it was so on the mark, I just sat there in silence for a few seconds. We have all had those moments. Those moments when we think – “why haven’t I thought of that before?” I was engaged in a helpful conversation with an Inc. 500 head of sales in response to my article pointing out the differences between buyer profiling and buyer personas. For this individual, the article hit a nerve. Here is what she had to say: “We were approached by marketing to share in a budget for building buyer personas. So when…
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