Pursuit Of Goals Drive Buyer’s Journey
One of my favorite apps is the Starbuck’s app. Being a coffee lover, the app is a major convenience for getting coffee at the nearest Starbuck’s location. Admittedly, the app serves very well as a motivator to stop at Starbuck’s versus elsewhere. So that I continue to reach the goal of enough stars to get the occasional free drink plus other offers. It has long been established in the disciplines of the social sciences that individual and team motivation to achieve a goal or set of goals are powerful drivers influencing choices and decisions. For example, the Starbuck’s app definitely…
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