Tag Archives: Customer service

CMO 2014: Achieve CMO and CEO Alignment With Powerful Insights

2013 may turn out to be a watershed year. According to PWC’s (Price, Waterhouse Cooper) annual survey of CEO’s, nearly 65% view building a customer-focused organization as one of their top priorities. Along with this top priority comes a willingness to invest time and money into developing customer intimacy and expanding their customer bases. What this means for CMO’s is the gaze of the CEO’s on the customer health of the business will be stronger than ever. Moving Beyond Lip Service For years, we have heard CEO’s in roundtables, presentations, interviews, and conferences espouse the need to get closer to…

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4 Hurdles To Being Customer-Centric (4 Steps to Jump Over Them)

In commoditized markets, B2B organizations are under constant threat of watching their customer base evaporate into thin air. Getting caught flat-footed as markets migrate to competitors offering newer products and services. Suffering the consequences of not transitioning from a product-centric company to a customer-centric company. Is Customer-Centric Enough? B2B organizations continue to struggle in the shift from product-centricity to customer-centricity. This is despite taking extraordinary steps to do so. Heralding new programs designed to focus the company on their customers. Implementing customer experience initiatives. Beefing up customer service capabilities. Creating new services to improve delivery and implementation. Yet, today such…

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Should the Chief Customer Officer Be The Hub for Buyer and Customer Insights?

Since 2003, the role of the Chief Customer Officer has gone from numbering under 30 to numbering in the thousands today. While still new and evolving, this role holds promise for significance in building true customer-centric businesses. An interesting development during the past ten years is counterintuitive. The role sounds logical for large enterprises. According to Curtis Bingham, the Executive Director of the Chief Customer Officer Council, the largest concentration of CCO’s has been in mid-size companies. Bob Thompson, CEO and Editor-in-Chief of CustomerThink, recently covered Forrester’s report on How Chief Customer Officers Orchestrate Experiences by Forrester Principal Analyst Paul…

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