New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation
The digitization of the global business economy has been taking place at an unprecedented rate. Consider this. Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products. Today, the complete reverse has happened. Intangible assets, such as copyrights, patents, training, procedures, data, digital innovations, and intellectual property, now comprise 84% of the market value of the S&P 500. This startling transformation of the S&P 500 is just one snapshot of what is taking place globally. A new era of business will develop in the next 10 years that will…
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