Tag Archives: Digital marketing

CMO 2014: Awakening To Buyer Foresight

Achieving competitive superiority is one of the overarching goals for B2B business organizations.  Doing so is no easy endeavor.  It involves keeping one step ahead of competitors as well as building strong customer loyalty.  Many factors contribute to achieving this goal.  One important factor is the ability to predict and to see the road ahead. A Learning Curve Marketing is increasingly shifting focus to making use of data and insights to help their organizations become more predictive.  Adapting analytics as well as insight-based analysis to make better-informed decisions about marketing strategies.  The past two years is proving to be a…

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Tony
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CMO 2014: A Return To The 3 Purposes Of Marketing

For many CMO’s and leaders in marketing, there has been a litany of proclamations about what marketing will become.  During the past few years, urgent bell ringing to dive into new definitions of marketing has besieged marketers: Social marketing Social media marketing Inbound marketing Digital marketing Search marketing And, most notably – content marketing Without question, many marketing leaders today must feel like they are being pulled into every direction possible.  Despite the average tenure of CMO’s increasing, it is reasonable to believe many still feel at risk due to constant changes in the dynamics of marketing. Perspective Content marketing…

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Tony
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5 Steps To Goal-Directed Content Marketing

Are the goals you think of, consciously and non-consciously, the same as they were five years ago?  Ten years ago?  The chances are, they have changed.  For some, changes may be subtle while for others goals have changed substantially. Significant shifts in buyer behavior as a result of evolving digital technology are causing both buyers and sellers to revaluate their goals.  Some goals are explicit and conscious.  Others are personal in nature and live in the non-conscious.  One thing we can count on is buyer goals are changing.  Another thing we can count on is if information from sellers is…

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Tony
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