Tag Archives: Harvard Business School

Why CMOs Should Not Focus Only On Content Marketing

Soon, two thousand plus marketing directors, managers, coordinators, and marketing specialists will descend on the content marketing Mecca event called Content Marketing World.  The largest content marketing oriented conference of its kind.  These teams flushed with CMO approval in hand to attend eighty plus available sessions in the hope it will result in improved effectiveness. Effectiveness.  This is the dilemma and conundrum facing many senior marketing executives on the role of content marketing.  While we have seen a rise in spending on content marketing, we have seen a correlating rise in conferences and services designed to improve effectiveness.  Despite this correlation,…

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