7 B2B Buying Behavior Trends To Watch In 2014
Like a runaway train, B2B buyers continue to evolve and reshape their buying behaviors. Adapting to new channels as well as technologies to solve critical problems, reach goals, and accomplish more. My conversations with B2B marketing and sales leaders indicating it will be tougher for B2B Marketing and Sales to keep pace in both customer acquisition and retention. After conducting a substantial amount of qualitative research-based buyer interviews in 2013 in several vertical markets, on behalf of B2B organizations, there are trends I see beginning to take root. Trends which suggest buyers are more inclusive, collaborative, and discerning than…
READ MORE