Tag Archives: insights

Anticipating The Next Normal With The Pandemic Persona

Back to normal. The new normal. We have seen these expressions quite a lot in the last few weeks.  We are in an unexpected era of uncertainty.  We are never ever going to go back to normal as we knew it.  Nor can we predict a new normal. Not with any certainty at least. What we can expect is that there will be a next normal.  We, as a nation, have experienced disruptive crises and overcame them.  For instance, after 9/11, our lives changed and new norms emerged. Where does this leave our understanding of how the COVID-19 pandemic will…

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Tony
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Human-Centric Insights: A Matter Of Survival In 2020

As is most common in businesses today, there is enormous pressure to achieve short-term immediate results.  Today’s hyper-focused mode of operating on the short leash can make it difficult for business leaders to step back, gather critical customer insights, and take a long-term view.  Yet, the necessity to do just that has never been more pronounced as now. Chief Marketing Officers, Customer Success Officers, and Chief Sales Officers, in particular, can benefit from taking a long-term view.  Investing in human-centric forms of insights gathering with aims of being ready to adapt to new buying behaviors and customer expectations in 2020.…

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Tony
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