Tag Archives: Netline

Are You Frustrating 33% Or More Of Your Buyers?

33%.  One third.  If you have 3,000 buyers, this means 1,000 buyers.  Having 10,000 means 3,000.  Up to 100,000 means 30,000.  This is how many buyers you can potentially be frustrating.  This is a lot of buyers. A Big Problem As I was reviewing the Buyersphere Report 2013 produced by Base One and B2B Marketing (in association with McCallum, Layton, and Research Now) a brief footnote on frustrations caught my attention.  Yes, it is only one survey.  However, when approximately a third of respondents faced frustrations in their search for information to help them make decisions – this is not…

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Tony
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Latest Report: Why B2B Content Marketing is Failing B2B Buyers

The report is staggering.  After spending millions of dollars on content marketing, B2B marketing appears to have taken a few steps backward. The report I refer to is the 11-page report, produced by the CMO Council and Netline, entitled: Better Lead Yield in the Content Marketing Field.  While this report focused on new content ROI, it proves to be revealing in several ways.    As I read it, this report indicates a dismal failure for B2B Marketing thus far. My basis for this assessment is by looking at the report from the buyer’s viewpoint.  Not the seller’s viewpoint. Therein lies the core…

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Tony
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