Are You Frustrating 33% Or More Of Your Buyers?
33%. One third. If you have 3,000 buyers, this means 1,000 buyers. Having 10,000 means 3,000. Up to 100,000 means 30,000. This is how many buyers you can potentially be frustrating. This is a lot of buyers. A Big Problem As I was reviewing the Buyersphere Report 2013 produced by Base One and B2B Marketing (in association with McCallum, Layton, and Research Now) a brief footnote on frustrations caught my attention. Yes, it is only one survey. However, when approximately a third of respondents faced frustrations in their search for information to help them make decisions – this is not…
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