4 Buyer-Focused Strategies B2B Businesses Must Get Right For 2014
The process of planning and budgeting has begun or is about to begin for many senior leaders returning to post-summer planning mode. Usually, the fixation is on the budget. An exercise some welcome. While others loathe. While the quantitative budget process is of importance, so may be getting the organization right about their buyers. By right, I refer to getting to know them and help them. Organizations can continue to operate in a vacuum. Sometimes, losing their focus on their customers and buyers. Internal issues and the daily operations dominate each day. Customers and buyers become out of focus. The…
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