
Will Pre-Pandemic Buyer Assumptions Prevent Recovery And Rebound In 2021?
Over time, we can build assumptions about how things work. How things are supposed to be. Or we cement assumptions about what people think. Or how we expect people to behave. Oftentimes, we can create an over-reliance on past data and experiences to shape our assumptions about the present and the future. Due to the COVID-19 pandemic, many organizations will need to ask these critical questions: Are we relying on pre-pandemic assumptions about buyers to plan ahead? Are we challenging and validating these assumptions? Will the assumptions we have about our buyers prevent recovery and rebound in 2021? The year…
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