Tag Archives: Scott Brinker

CMO 2014: Awakening To Buyer Foresight

Achieving competitive superiority is one of the overarching goals for B2B business organizations.  Doing so is no easy endeavor.  It involves keeping one step ahead of competitors as well as building strong customer loyalty.  Many factors contribute to achieving this goal.  One important factor is the ability to predict and to see the road ahead. A Learning Curve Marketing is increasingly shifting focus to making use of data and insights to help their organizations become more predictive.  Adapting analytics as well as insight-based analysis to make better-informed decisions about marketing strategies.  The past two years is proving to be a…

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