Tag Archives: Selling

The Missing Art and Science of Dialogue in Marketing and Sales

If you have not been living under a rock the past five years, it is hard not to notice the ubiquitous nature of an always-on society beginning to emerge.  Parenting now involves monitoring teens tethered to digital devices.  Car manufacturers are increasingly attempting to create a digital cave as part of your driving experience.  It is apparent the tethers of digital technology are affecting every facet of life. The world of B2B business has been rocked by these changes.   Digital technology is creating newfound abilities to be more efficient, effective, productive, and collaborative.  These digital advancements are proving to be…

Article by Tony Zambito