This article has been tagged in the following:
  • Pawan Naulakha

    Very nicely written but I wonder that CREDIT CARD usability option in a B2B channel can even be thought of.
    B2B business involve huge amount of money being transferred from one account to other wonder if banks have allowed that kind of facility
    More over would business would be comfortable in paying the full amount in one single go is the other option which had to be thought of.
    Billing/ taxation are the other most important factors which need to be further taken care of.

    • Thanks for your comment Pawan. When I referenced the credit card, I was not thinking in terms of large investments. But, in terms of how supervisors and even some users are now given flexibility to make purchases up to, for example $1,00o, for training, technology needs, support, and etc. So this would apply to companies with items under $1,000 let’s say for example.

      All of this however is certainly an interesting trend!

      Tony

  • Pingback: Mktr2Mktr » Blog Archive » Buyers have changed – why haven’t you?()

  • Pingback: The New Face Of Buyers In The Digital Economy()

  • Pingback: 4 Ways To Make Complex Marketing Human-Centered()

© 2018 Tony Zambito, All Rights Reserved