Innovator of
Buyer Persona

For over 20 years, as the founder and innovator of the buyer persona concept, I’ve advocated for achieving a deeper understanding of buyers. Working with many leading organizations and hundreds of marketing and sales leaders to succeed.

Now, I am eager to reveal how to develop buyer personas and conduct buyer insights research the authentic right way. My goal is to create a worldwide community of buyer insights and buyer persona evangelists who help organizations succeed in helping buyers to achieve their goals.

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