Tony was so helpful at uncovering how and why our buyers buy. The insights are allowing us to create more targeted content and deliver more qualified leads to sales.

I follow and use Tony’s principles and fundamentals about buyer personas to improve prospect and customer engagement. As a CMO and ever-lasting student of marketing, these disciplines help you focus on achieving specific outcomes.

The buyer persona masterclass that Tony ran in Amsterdam, The Netherlands was instrumental in helping me use narratives and storytelling to get to the core of what makes buyers tick. Both from their personal and business goals. A human insight to be cherished to provide value in a big data, exponential technology era.

Tony was incredibly open, engaging and insightful in giving advice on how to build market and buyer insight capabilities within an organization. He also helped illustrate the key strategies in buyer journey mapping with concrete examples from his rich experience. I would recommend anyone who is looking to deep dive into market and buyer insights to chat with Tony.

Our firm utilized Tony’s expertise during an engagement. His work truly helped us understand not only our customers but our prospects through in-depth B2B buyer personas. We now can create more personalized and relevant messaging to our customers given their buyer persona and where they are in the sales process. Thanks for all your help, Tony!

Tony provided us a proven framework for buyer personas as we relaunched our content marketing strategy. He facilitated and confidently established a common set of language needed across sales, marketing, and our executive leadership to successfully frame the objectives of key buyers for our solutions. It was a pleasure working with Tony and we look forward to future opportunities to advance our content marketing efforts.

Tony orchestrated a beautiful symphony for us bringing together various disciplines and key leaders in the company to design buyer personas for two key markets. He did so with close attention to detail, with excellent facilitation and leadership skills, and with constant reinforcement of validation with our buyers. He balanced looking forward with completing the task at hand, and we could not have been happier with his work. Our sales and marketing focus and attention to buyer triggers and personas have given us better buyer alignment and will serve us well as we use this to our competitive advantage.

Tony did a fantastic job creating our Buyer Personas and the output exceeded our expectations. I would recommend talking with Tony.

In today’s highly competitive environment, strong customer insight is what gives marketing professionals an edge. The buyer insights developed helped tremendously in this endeavor.

Tony brought a high level of expertise to our client engagements as the thought leader for buyer personas. He conducted in-depth research and helped our clients integrate buyer insights into their sales processes. Tony delivered comparative buyer personas and buyer journeys into multiple market segments. He helped clients map out successful lead generation and content marketing programs targeted specifically to the personas.

The Masterclass really changed my way of thinking on buyer persona research. It’s not about profiles, it’s about getting inside the head of the buyer. How does his/her daily life look, what is the point of view on issues, how do they affect him/her, what mental models does the person have? The difference between goals and activities was such a helpful insight.

Tony is the leading authority on buyer personas – a critical methodology and qualitative research process that helps organizations understand their customers. As customers become the center of doing good business, understanding their behaviors and informational needs are key to competitive differentiation. Tony brings measurable outcomes with every consulting engagement. The efforts of the project on Buyer Research that we engaged with Tony on are currently being utilized throughout the company’s organization from sales to engineering with great results. I highly recommend consulting with Tony.

Tony demonstrated his buyer persona expertise as he helped us quickly conduct buyer insights research to understand the needs of a valuable market segment. His ability to quickly assess our needs and conduct the research independently aligned with the needs of our fast-paced marketing team. He communicated his research findings well, preparing us to capitalize on the segment’s recent resurgence.

The insights we received helped us to identify an even more promising alternative buyer persona as well as new market potential we had not seen before.

The insights and the mapping of the journey our customer’s took in making decisions as well as their experiences helped to shape our strategies in marketing and sales. It allowed us to win in a highly competitive market space.

Tony definitely plugged a major gap in our go-to-market strategy. We walked away with some terrific insights…sure to take our engagement efforts to the next level. If you have needs around buyer insights and/or personas, Tony is your man.

We brought Tony on board to help us develop our very first buyer personas. He spoke with both colleagues and clients around the world in order to provide us with a truly global perspective. The research findings and Tony’s analysis are extremely valuable in transforming the way we think about and communicate with our client base going forward. I highly recommend Tony and look forward to working together in the future.

Tony’s expertise in the field of persona development has helped us to understand our customers in a profound new way. We have established a common understanding around the group of personas that we potentially sell to and are now able to dial our marketing strategy in with much better accuracy. Tony brings a proven methodology and approach that any organization would benefit from.