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Tony was so helpful at uncovering how and why our buyers buy. The insights are allowing us to create more targeted content and deliver more qualified leads to sales.

I follow and use Tony’s principles and fundamentals about buyer personas to improve prospect and customer engagement. As a CMO and ever-lasting student of marketing, these disciplines help you focus on achieving specific outcomes.

The buyer persona masterclass that Tony ran in Amsterdam, The Netherlands was instrumental in helping me use narratives and storytelling to get to the core of what makes buyers tick. Both from their personal and business goals. A human insight to be cherished to provide value in a big data, exponential technology era.

Tony was incredibly open, engaging and insightful in giving advice on how to build market and buyer insight capabilities within an organization. He also helped illustrate the key strategies in buyer journey mapping with concrete examples from his rich experience. I would recommend anyone who is looking to deep dive into market and buyer insights to chat with Tony.

Our firm utilized Tony’s expertise during an engagement. His work truly helped us understand not only our customers but our prospects through in-depth B2B buyer personas. We now can create more personalized and relevant messaging to our customers given their buyer persona and where they are in the sales process. Thanks for all your help, Tony!

Tony provided us a proven framework for buyer personas as we relaunched our content marketing strategy. He facilitated and confidently established a common set of language needed across sales, marketing, and our executive leadership to successfully frame the objectives of key buyers for our solutions. It was a pleasure working with Tony and we look forward to future opportunities to advance our content marketing efforts.

Tony orchestrated a beautiful symphony for us bringing together various disciplines and key leaders in the company to design buyer personas for two key markets. He did so with close attention to detail, with excellent facilitation and leadership skills, and with constant reinforcement of validation with our buyers. He balanced looking forward with completing the task at hand, and we could not have been happier with his work. Our sales and marketing focus and attention to buyer triggers and personas have given us better buyer alignment and will serve us well as we use this to our competitive advantage.

Tony did a fantastic job creating our Buyer Personas and the output exceeded our expectations. I would recommend talking with Tony.

In today’s highly competitive environment, strong customer insight is what gives marketing professionals an edge. The buyer insights developed helped tremendously in this endeavor.

Tony brought a high level of expertise to our client engagements as the thought leader for buyer personas. He conducted in-depth research and helped our clients integrate buyer insights into their sales processes. Tony delivered comparative buyer personas and buyer journeys into multiple market segments. He helped clients map out successful lead generation and content marketing programs targeted specifically to the personas.