attention

Gaining The Attention Of Buyers In A Hyper-Connected World

#h2h, attention, Audience Development, B2B Marketing, Branding, Buyer Insight, Buyer Insights Research, Buyer Persona, Buyer Persona Blog, Buyer Persona Research, Buyer Personas, Buying Behavior, Chief Customer Officer, Chief Marketing Officer, Chief Sales Officer, CMO, Content Marketing, Content Marketing Effectiveness, Content Strategy, customer insights, engagement marketing, goal-directed behaviors, goal-directed buying behaviors, goal-directed decisions, human goals, Human-Centered Marketing, MArket Research, Persona-Based Marketing, personas, Qualitative Research, sales effectiveness / By

As we have all experienced, our hyper-connected world is becoming more chaotic with more mediums vying for our attention.  Advanced digital technologies have meant more channels to hear, see, and search for information.   For many consumers as well as business buyers, the overwhelming availability of choices can create anxiety-laden confusion.   Causing a seemingly straightforward effort …

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